Meet our Zeal


Martina Welke | Co-Founder & CEO

Martina Welke believes that strong human relationships form the basis for a full, happy life, and this belief fuels her drive to create better opportunities for people to connect through Zealyst.  Martina has worked in a variety of startup environments, from helping to launch a new publication to developing a new program within a large nonprofit.  Martina earned a BA in English Literature with a minor in Chemistry at Bowdoin College in Brunswick, Maine.



Britta Jacobs | Co-founder & COO

Britta Jacobs caught the startup bug while working as a Brand Ambassador for a local nutrition bar company in 2009.  She brings a background in Social Cognitive Psychology, endless desire to play and build games, and a truck-load of enthusiasm to the team. 




Brandon Paddock | CTO

Brandon is an experienced software developer who has worked on projects of all shapes and sizes. He thrives on living at the intersection of creativity and technology, and loves using both to take great ideas and turn them into amazing reality.



Meleigha Holt | Head of Design

Meleigha, our Head of Design, graduate from the University of Washington with a degree in Interaction Design. Outside of class she built her portfolio working as a UX and graphic designer for companies like Orca Beverage, and Meeteor. The creative spectrum of her work experience left her with a passion for the start-up culture.




Our Advisors


Jigish Avalani has focused his 20+ year career in creating the unimagined, simplifying the complex and executing flawlessly.





Cindy Spodek Dickey is an accomplished business and marketing executive with proven experience and achievement with world-class brands, start-up companies, new product launches, and promotional marketing.


Roei Ganzarski is the President and CEO of BoldIQ, Inc.  BoldIQ provides software platforms enabling real-time, optimal and actionable solutions for resource utilization, operations management, and disruption recovery in complex business environments.


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David YoussefniaPh.D. President and Founder, Critical Metrics, LLC. David works with companies to help them create insights about employees, customers and business success through the application of organizational research techniques, measurement and analysis. In other words, he’s a metrics guy.


Eric Kang SVP and Head of global SAP practice at iSoftStone Group. Eric is an entrepreneur in the enterprise software space and he is also an individual investor in startups.